It takes more than just quality products to capture the hearts of a dedicated fanbase, and Wyrmwood Gaming has mastered this art through its social media presence. Known for its premium gaming furniture and accessories, Wyrmwood has built a thriving community of enthusiasts drawn to the brand’s craftsmanship and quality.
The Role of Crowdfunding in Building a Loyal Fanbase
Few brands have successfully harnessed the power of crowdfunding to build not just products but a dedicated community of supporters. Wyrmwood Gaming’s campaigns allow fans to feel personally invested in the brand’s success, fostering a strong emotional connection to the products and the company. This has proven successful, as evidenced by the rapid surpassing of funding goals and the enthusiastic support from backers.
Notably, the brand’s 2020 Kickstarter campaign raised over $8.4 million, far exceeding its initial goal of $1 million. This made it the year’s second-most funded tabletop gaming item and positioned it as the fifth-most funded item across all categories on the platform.
The crowdfunding model provides the company with valuable feedback and insights from its community. By engaging directly with backers during the campaign process, the company can tailor its products to meet its audience’s specific needs and desires. This two-way communication strengthens the brand’s and fans’ bond, creating a sense of ownership and pride among supporters.
How Instagram and TikTok Showcase Artisan Craftsmanship
There is something magical about how Wyrmwood Gaming has brought its artisan craftsmanship to life on social media, particularly on Instagram and TikTok, where its videos always seem to go viral.
With over 1.1M followers on Instagram, it uses the platform to highlight its gaming furniture’s intricate details and unique features. High-quality images and videos capture the beauty and functionality of its products and tell a story that resonates with potential customers and existing fans.
On TikTok, the brand reaches a younger, dynamic audience through short, creative videos emphasizing its dedication to quality. Wyrmwood Gaming’s knack for creating viral content is about tapping into what makes its audience tick, combining jaw-dropping visuals with a sprinkle of humor and a dash of behind-the-scenes look. Fans love sharing these videos, which spread like wildfire across platforms, racking millions of views in no time.
Turning Followers into Brand Advocates
The brand’s success in turning followers into advocates can be attributed to its active engagement and interaction with its audience. The company prioritises responding to comments, participating in discussions, and creating interactive content encouraging fan participation. This level of engagement fosters a sense of community and belonging among followers, who feel valued and heard by the brand.
Moreover, maintaining an active presence across multiple social media platforms guarantees its customers remain connected and engaged. This strategy strengthens the bond between the brand and its audience and encourages word-of-mouth promotion as satisfied customers share their positive experiences with others.
While other companies might be stuck on the loading screen of social media engagement, Wyrmwood Gaming is already playing expert mode. The secret is treating its followers as part of the team. This has leveled up its brand advocates, turning every post into an opportunity for connection. It is a strategy that keeps fans rolling the dice with it, time and time again.
