We have all been there: propping phones against water bottles, wallets, or anything available to watch videos hands-free. This universal frustration became CASEKOO’s founding mission in 2017, though the solution would not arrive immediately.
The company’s first offering was modest; a crystal-clear TPU case branded as “The Q Line,” which emphasized quality but lacked the stand functionality that would later define the brand. For four years, CASEKOO’s team worked to perfect what began as a napkin sketch.
In 2021, the breakthrough finally came. CASEKOO unveiled what it claims was the world’s first phone case with an integrated ring stand. This invention, dubbed “The E Line,” combined functionality with design aesthetics and earned the prestigious IF Design Award.
From Function to Play
The Magic Stand technology represents the core of CASEKOO‘s design creed: solving everyday problems as an invisible kickstand, a finger ring holder for a secure grip, and a magnetic circle compatible with MagSafe accessories. The stand integrates into the phone case’s back panel, maintaining compatibility with magnetic charging systems. It pretty much acts as the latest Pro version that offers full 360° rotation.
While CASEKOO began by focusing on solving functional problems, the brand has recently switched toward playful interactivity. In 2023, the company partnered with American actress Yara Shahidi, marking its progress from purely functional products to lifestyle accessories with fashion relevance.
“What we want the most is to show how to play with the Magic Stand,” explains Charlotte Yu, brand representative, during a recent product demonstration. “We’re trying to promote just how this can work functionally and also how it’s playable.”
Adding a layer of personalized joy, the latest Pawfect Chill Time collection introduces three charming MagStickers, swappable magnetic faceplates that showcase Manyu in her signature chill modes. One features her with a soothing face mask, another in a cozy eye mask, and the third blissfully enjoying a bath. These playful scenes tap into what psychologists call emotional contagion, the phenomenon where seeing calm, relaxed imagery can prompt our brains to mirror those same soothing emotions. It’s the same principle behind meditation apps and wellness brands, now thoughtfully applied to an object we touch hundreds of times a day.
The Deeper Message
The collaboration with Little Manyu goes far beyond simple marketing. Rooted in a theme of self-care, it resonates deeply with post-pandemic consumer behavior, where wellness has shifted from a luxury to a daily necessity. The innovative magnetic faceplate system lets users change their phone’s “mood” at will, from energetic PandaKoo designs to soothing bath-time imagery, adding a layer of emotional expression to everyday tech.
This thoughtful design direction reflects a broader shift in the tech accessories industry. While other brands have long prioritized aesthetic appeal, CASEKOO is charting a different course. By decorating functional products with playful, interactive elements, they’re pioneering what they call “playable” design, accessories that not only protect, but also invite touch, interaction, and emotional connection. With 1.6 million units sold on Amazon alone, CASEKOO has proven that consumers are more than ready for this kind of meaningful engagement with their tech accessories.
The Perfect Partner
When we think of chill time, we often picture setting our phone on a table, letting it stand on its own while streaming a favorite show or simply enjoying a quiet moment. That’s exactly why CASEKOO created a case with a built-in stand, to celebrate those everyday rituals of peaceful connection between you and your device.
This also helped CASEKOO choose Manyu as a collaboration partner. Chosen for her embodiment of relaxation, ASMR, and loyal companionship, Manyu perfectly mirrors the way people connect with their phones, as comforting, ever-present companions. Just like a beloved pet, your iPhone is always by your side, and that sense of closeness became the spark for this heartwarming collaboration.
Introducing the Pawfect Chill Time collection with the Magic Stand Pro, where function meets fun, and protection meets play. Explore the relaxation-inspired collaboration with Little Manyu here.
