Torrid, known for plus-size women’s fashion, launched its largest-ever model casting call in July 2024. This initiative aims to include more diverse body types in fashion, with the top 30 finalists selected from over 11,000 applicants across the United States and Canada.
The growing acceptance of diverse body types in fashion calls for effective public relations strategies. Baden Bower, a top fashion PR agency, uses its expertise to enhance Torrid’s casting call.
A New Era for Plus-Size Fashion
Torrid’s casting call is a significant step towards promoting inclusivity and representation in the fashion industry. The initiative includes a public voting process that will narrow down the contestants to the top 10 finalists. These finalists will then attend a modeling boot camp in Los Angeles. The grand prize winner will be featured in a 2025 campaign photoshoot and receive a $2,000 cash prize, a full year’s wardrobe, and an opportunity to sign with a global talent management agency.
Torrid caters to women from sizes 10 to 30, addressing a market segment often overlooked by mainstream fashion brands. Public engagement and community involvement are essential for the casting call’s success. This is evident by allowing fans to vote for their favorite finalists, strengthening Torrid’s bond with its audience.
The Power of Strategic PR in Fashion
Visibility and engagement are answers in PR for fashion brands; that is where Baden Bower excels. “Through strategic storytelling and precise media placements, we boost brands’ visibility and esteem,” says AJ Ignacio, CEO of Baden Bower. The agency focuses on deep engagement and long-term brand development.
Baden Bower’s strategy is based on understanding consumer habits and market trends. This ensures that campaigns resonate with target readers, particularly in fashion, where trends change quickly, and media representation heavily influences consumer preferences.
For Torrid’s casting call, Baden Bower’s skill in creating captivating stories and securing media placements can enhance reach and impact. Developing authentic and engaging content can help Torrid connect with a broader audience and increase visibility.
Enhancing Impact Through Media and Public Engagement
Torrid’s voting process until August 7 allows fans and followers to influence the outcome. Baden Bower’s strategic insights are essential in this process. The firm uses advanced analytics and data-driven PR strategies to ensure that Torrid’s message reaches the right audiences. The agency’s ability to help clients get featured in fashion magazines like Vogue, Elle, and Marie Claire further enhances Torrid’s campaign’s visibility and credibility.
Baden Bower’s expertise in digital PR also helps Torrid utilize social media and influencer partnerships to create excitement around the casting call. This multi-channel approach enables the brand to effectively engage with potential applicants and voters, ultimately promoting its brand and celebrating the beauty of all women.
