The wait is over. Apple finally announced the new iPhone 12 Series devices during their press event on October 13th, titled “Time Flies” after pushing back the new iPhone release for the first time ever from September to October 2020 due to production delays,
Immediately following the release of product images, fans and critics alike were quick to comment on the striking similarity of the new iPhone 12 to the original iPhone 4 / 5 / SE devices. Thank to the squared off phone edges, the new iPhone 12 devices do bear a resemblance to previous models, but are packed with advanced features and updates from years of product evolution.
Perhaps the most anticipated feature of the new iPhone 12 is the 5G capability. Apple devices had been slightly lagging compared to competitors that already had 5G devices available in-market. This was a natural progression in keeping up with the market and catering to consumers demand for super fast network capabilities.
The first to debut during the keynote event was the standard iPhone 12, with a 6.1 inch edge-to-edge OLED display featuring Ceramic Shield with four times better drop performance. Inside, an A14 Bionic, the fastest chip in a smartphone, powers the device. The iPhone 12 is an impressive 11% thinner, 15% smaller overall, 16% lighter than it’s predecessor. Then iPhone 12 got even better – and smaller – with the iPhone 12 Mini in a 5.4 inch display. An added H20K feature gives this new device even better spill and slash resistance, a quite useful feature because we all know accidents happen. Another unique feature to the new iPhone 12 series is MagSafe technology. Essentially this is a builtin magnetic force which allows for adding accessory like phone cases and magnetized wallets to your phone, as well as super fast charging capability. In five finishes, the iPhone 12 is touted to be one of the strongest selling devices of the season.
On top of the two iPhone 12 and 12 Mini devices, Apple also announced the new iPhone 12 Pro and 12 Pro Max. If previous years sales data were any indication, consumers are willing to pay more for a superior quality device with premium features. The iPhone 12 Pro and 12 Pro max are crafted in surgical grade stainless steel exteriors in luxe Pacific Blue, Graphite, Gold, and Silver finishes. On top of the features in the standard iPhone 12, the Pro version has an added LidAR sensor to transform Augmented Reality experiences, an improved camera with extra low-light settings, better image stabilization, a larger optical zoom range, and the ability to shoot in Dolby vision. iPhone 12 Pro models essentially turn your phone into a professional photography tool that fits right in your pocket.
With all the new upgrades of the iPhone 12 devices, we’re curious: What are your thoughts? Will you be upgrading this year?
