The younger generation, Gen Z, has moved on from the Y2K era and is now embracing the “old money” style, which is known for its understated elegance and sophistication. This trend has gained immense popularity, with over 2.5 billion TikTok views for #oldmoneyaesthetic. Intrigued by this craze, SlotTracker.com conducted a study to identify the most sought-after “old money” hotspots in the USA. They analyzed over 5 million Instagram hashtags and consulted reputable online sources to compile a comprehensive list of 41 hotspots. Based on the study’s findings, here are the top 10 “old money” destinations and our curated list of where to stay near them.
- Napa Valley, California:
At the top of the list is Napa Valley, California, with an astonishing 2,510,545 hashtags on Instagram. This picturesque destination is renowned for its breathtaking vineyards and wineries, attracting visitors with its stunning landscapes. It has even caught the attention of celebrities like the Kardashians. With a median household income of $97,498, Napa Valley firmly establishe itself as an “old money” hotspot.
Where to Stay: Auberge du Soleil
Auberge du Soleil (Mill Valley, CA): This exquisite hotel offers a serene space where nature’s beauty and healing properties are cherished. Inspired by the principles of wabi-sabi and wellness traditions, Auberge du Soleil provides unforgettable experiences for its guests.
- The Hamptons, New York:
Another highly sought-after “old money” destination is The Hamptons, located in New York. This exclusive enclave boasts luxury homes and beautiful beaches, making it a favorite among the elite. It offers a perfect blend of seclusion and connection, allowing visitors to enjoy a serene retreat while still being connected to upscale amenities.
Where to Stay: Shou Sugi Ban House
Shou Sugi Ban House (Water Mill, NY): A private sanctuary nestled in the Hamptons, Shou Sugi Ban House offers a holistic retreat focused on wellness. Guests can enjoy organic amenities, yoga, meditation, therapeutic massage, and a world-class culinary program.
- Jackson Hole, Wyoming:
For those seeking a taste of the Old West, Jackson Hole, Wyoming, is a captivating choice. With its rugged beauty and stunning natural surroundings, this destination exudes the spirit of adventure. Guests can embark on outdoor escapades and immerse themselves in the majestic landscapes of the Tetons.
Where to stay: Amangani
Amangani (Jackson Hole, WY): Reflecting the spirit of the Old West, Amangani invites guests to
immerse themselves in Wyoming’s extraordinary beauty. Its architecture and breathtaking views
create a seamless connection with nature.
- Nantucket, Massachusetts
Where to stay: White Elephant Hotel
White Elephant Hotel (Nantucket, MA): This iconic hotel in Nantucket has undergone a complete renovation, offering a modern take on classic elegance. With excellent amenities, waterfront dining, and enchanting escapes, it ensures unforgettable family memories.
- Scottsdale, Arizona
Where to Stay: The Canyon Suites at The Phoenician
The Canyon Suites at The Phoenician, a Luxury Collection Resort, is a Forbes Five Star and AAA Five Diamond hotel. It showcases contemporary design inspired by the Sonoran Desert and offers luxurious accommodations and a tranquil infinity pool.
- Martha’s Vineyard, Massachusetts
Where to Stay: Harbor View Hotel
Harbor View Hotel (Edgartown, MA): Nestled in the charming village of Edgartown, the Harbor View Hotel offers stunning views of Edgartown Harbor. With top-tier dining and a range of activities, it caters to couples, corporate groups, and families alike.
- Hilton Head, South Carolina
Where to Stay: Montage Palmetto Bluff
Montage Palmetto Bluff (Bluffton, SC): Situated along the May River, this expansive resort provides access to a nature preserve, villages, a marina, and a golf course. Its accommodations pay homage to the region’s heritage, and guests can indulge in seasonal flavors and Southern hospitality.
- Newport, Rhode Island
Where to stay: The Chanler at Cliff Walk
The Chanler at Cliff Walk (Newport, RI): Housed in a 19th-century mansion, The Chanler offers a luxurious and tranquil retreat. With its stunning ocean views and elegantly furnished rooms, it provides a unique experience inspired by Newport’s history.
- Maui, Hawaii
Where to Stay: Four Seasons Resort Maui at Wailea
Four Seasons Resort Maui at Wailea (Maui, HI): Located on Maui’s sunny side, this beachfront resort offers spacious accommodations, personalized service, and a range of amenities. Guests can relax by the infinity pool, explore the island, or enjoy the beauty of Wailea Beach.
- Hudson Valley, New York:
The Hudson Valley in New York also stands out as an enticing “old money” hotspot. With its rich history, charming towns, and scenic beauty, it provides a perfect escape from the bustling city life. Visitors can indulge in cultural experiences, explore historic sites, and enjoy the region’s vibrant arts and culinary scene.
Where to stay: Wildflower Farms
Wildflower Farms (Gardiner, NY): Surrounded by meadows and woodlands, Wildflower Farms is serene haven in the Hudson Valley. Guests can immerse themselves in nature, enjoy outdoor activities, and rejuvenate at the Auberge Spa.
These “old money” destinations and their exquisite hotels provide a captivating blend of elegance, history, and natural beauty. Whether you seek tranquility, adventure, or cultural experiences, these hotspots cater to diverse preferences, ensuring a memorable stay.