Gucci Cosmos: Inside Gucci’s New Exhibition in Shanghai Celebrating The House’s Iconic History

Gucci Cosmos, the new exhibition in Shanghai, brings the Gucci universe to life. It showcases the House’s iconic designs from its 102-year history, taking guests on an immersive journey through the past, present, and future of Gucci’s design.


The Gucci Cosmos exhibition pays tribute to Gucci’s Florentine heritage and its ability to adapt to the modern world and beyond. Each era has contributed to the House’s design DNA, and the exhibition highlights how Gucci’s visionary approach, rooted in Italian craftsmanship and tradition, has not only reflected the times but also shaped them.

Gucci Archive

Gucci Cosmos is created and designed by acclaimed British contemporary artist Es Devlin and curated by renowned Italian fashion theorist and critic Maria Luisa Frisa, offers guests an immersive journey into the Gucci universe.

The exhibition is divided into eight distinct worlds: Portals, Zoetrope, Eden, Two, Archivo, Cabinet of Wonders, Carousel, and Duomo. Within these worlds, visitors will encounter a combination of iconic Gucci pieces as well as previously unseen archival items, showcasing the rich history and innovation of the brand.


In Gucci Cosmos, each world within the exhibition represents a distinct facet of Gucci, unveiling the brand’s enduring principles since its inception. It showcases the visionary spirit of the founder, Guccio Gucci, and the trailblazing contributions of his sons, Aldo and Rodolfo. Additionally, it celebrates the remarkable creativity of recent creative directors such as Tom Ford, Frida Giannini, and Alessandro Michele, who have brought their own wildly imaginative perspectives to the brand’s evolution. The exhibition recognizes and honors the diverse influences and talents that have shaped Gucci throughout its history.


Gucci Cosmos is currently open for visitors at the West Bund Art Center in Shanghai, China, and will run until June 25th. Following its stay in Shanghai, the exhibition is set to embark on a global tour, bringing the immersive Gucci experience to various locations worldwide.