During the commencement of CES 2024 in Las Vegas on Monday, Mercedes-AMG introduced a pioneering technological marvel, the MBUX SOUND DRIVE, marking an industry-first collaboration with the multifaceted artist, innovator, and entrepreneur, will.i.am. This cutting-edge technology delivers an interactive music experience that transcends conventional boundaries, creating a symbiotic relationship between the car’s movement and musical expressions. The result is an immersive journey, transforming the Mercedes-AMG driving experience into a virtual musical performance.
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The MBUX SOUND DRIVE utilizes advanced software and a suite of sensors to interpret various driving dynamics, including recuperation, acceleration, steering, and braking. These inputs are translated into real-time musical expressions, empowering the driver to spontaneously ‘compose’ music while on the road.
This groundbreaking collaboration expands the longstanding partnership between Mercedes-AMG and will.i.am. The Black Eyed Peas frontman, also a renowned record producer, envisioned leveraging his music production skills to craft an interactive in-car music experience. The technology seamlessly connects the car’s hardware with the music software through precise ‘in-car signals,’ allowing the music to dynamically respond to driving characteristics. These predefined parameters cover a spectrum from acceleration and braking to energy recuperation and steering angle. Additionally, the technology can sync with other in-car signals, such as windscreen rain sensors, generating calming rhythms during adverse weather conditions to alleviate stress and enhance concentration.
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Beyond providing an immersive sound experience, MBUX SOUND DRIVE aspires to evolve into an open music platform. The long-term vision is to enable artists worldwide to create tracks in various music genres using the MBUX SOUND DRIVE studio software, thereby ushering in a new era of immersive audio formats.
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The rollout of MBUX SOUND DRIVE is scheduled to commence in mid-2024 and will be available on Mercedes-AMG and Mercedes-Benz vehicles equipped with the second-generation MBUX system. Existing Mercedes customers can access the MBUX Software Update through an over-the-air (OTA) update using the Update Wizard on their MBUX display or the Mercedes me app after receiving a notification about its availability in their region.