Michael Louis Maddaloni, founder and designer of eponymous brand Michael Louis, has made it his business to bring quality and craftsmanship to his audience. The result is a business that spans multiple digital frontiers and has customers in over one hundred and thirty countries, celebrating now 9 years of business. Yahoo Finance mentions that his success relied on his online presence and the ability to engage his audience. Here we look at how the brand got started, what set’s it apart from the rest, and what’s in store for Michael Louis in the coming years.
The Start of Michael Louis
Back in 2012 Michael Louis Maddaloni, a fashion savvy New Yorker, began sketching ideas for his first product release. During that same time, he discovered Instagram as a platform for sharing his brand and building an audience online. Michael envisioned high-quality products that were both fashion-forward, versatile, and practical. After sketching ideas on paper he ultimately executed on a collection of premium leather card holders. Utilizing his audience of over 80,000 followers at the time to share the initial product release offered at MichaelLouis.com, the Michael Louis NY brand was born to immediate liking with the first collection selling out in just one week. As social media was buzzing on the increasingly popular Apple iPhone devices, Michael foresaw this opportunity in the market and soon expanded the collection to offer protective leather iPhone Cases which have become a staple of their product offering.
Premium Personalized Products, Unparalleled Service
Over the years there have been a few notable factors to credit Michael Louis with being a premiere luxury leather goods brand in such recent time. The first factor being Michael’s vision and commitment to handcrafting quality products. As an eponymous brand, Michael’s heart goes into the production process with an unwavering dedication to providing the finest leather goods – including the materials, craftsmanship, and presentation. Setting up a multi-tier quality control process starting with the raw materials ensures a first-class finished product for each and every customer. Adding on to the premium nature of Michael Louis leather accessories, the company offers personalization on their website allowing customers to add their name, initials, or favorite emoji onto their accessories completely free of charge. This complimentary service let’s the customer fully express themselves and take pride in their unique identity, which in turn creates a special bond between the customer and the brand itself. On the note of creating this special connection with their customers, Michael Louis has always put the customers at the forefront of their business. The expertly trained support staff remains committed to reinforcing Michael’s vision for a world-class leather goods company.
Growth and Development
Historically, the brand has been focused on B2C marketing, but we’ll see an expansion in the company’s business model to cover more retail partners over the next few months. In 2020, Michael signed an exclusive distribution deal with luxury leather goods boutique Casi in Qatar, opening up the oil-rich nation to the business. Michael Louis NY is a flagship brand focusing on its array of genuine leather iPhone Cases, Card Holders, and Wallets within the store located in the illustrious Al Hazm development. Over the next few years, Michael plans to extend his business to other retail partners in the Middle East, Europe, and Asia, reaching out to more emerging markets as a result. In the meantime, you can continue to discover the brand via their official website, www.MichaelLouis.com.
