In what seems to be an unlikely pairing, Audemars Piguet has teamed up with Marvel Entertainment for a new collaborative journey pairing the luxury swiss watchmaker with the American media franchise. As the two companies join forces, they will celebrate inspirational Super Heroes and bring fine watchmaking to the next level.
The birth of this collaboration began when Audemars Piguet’s CEO François-Henry Bennahmias befriended Marvel Cinematic Universe Avenger Don Cheadle who stars as Rhodey/War Machine. Take a look at the preview below to get a glimpse at their comradere and a first look at how the partnership may unfold.
The announcement comes with some skepticism; while both companies proudly stand as trailblazers in their rightful industries, will a collaboration between the two be a success or will each of their respective fans take a liking towards it? Only time will tell. No collaborative product launches have been unveiled just yet, but we can definitely forsee Audemars Piguet timepieces being integrated into future Marvel productions. For now, we’ll have to wait and see how the Audemars Piguet x Marvel story unfolds.