Starbucks has unveiled a brand new coffee buying experience powered by Web 3 technology, Starbucks Odyssey. Starbucks Odyssey will offer Starbucks Rewards members and employees in the United States immersive coffee experiences with an opportunity to earn and purchase NFTs. One of the first companies to integrate Web3 technology into an existing loyalty program, Starbucks is creating a way to build a community for Starbucks Rewards members. Launching later this year in 2022, the Starbucks Odyssey experience will be available to the lucky sum of people who are picked from the waitlist.
NFTs allow companies to build alongside community members, and with this technology, there seems to be no limit. With this in mind, Starbucks, a place where you are welcomed with open arms to stay and enjoy a nice cup of coffee and do your work with free Wifi, will now integrate the Web3 technology to connect Starbucks Rewards loyalty program members. This is exciting to hear, as now there is more of an incentive to become a part of the loyalty program, get rewards, and connect with people from all over the world. “Our vision is to create a place where our digital community can come together over coffee, engage in immersive experiences, and celebrate the heritage and future of Starbucks.” States Brady Brewer, Starbucks executive vice president and chief of marketing officer.
Starbucks Odyssey will be an extension of the Starbucks Rewards program and can be accessed through the same login credentials as your existing membership. Once live, you can engage in ‘journeys’ to earn ‘journey stamp’ NFTs for completing each journey. Each journey may consist of interactive games or fun challenges to enhance the knowledge of coffee and Starbucks. Members will have the opportunity to purchase ‘limited-edition stamps’ through a built-in marketplace, all while using a credit card, and a crypto wallet will not be required. Without needing a crypto wallet, this creates an effortless customer experience for people to use and learn about NFTs.
Each journey stamp will have a point system based on rarity. With an integrated marketplace, users can easily buy and sell their NFTs through the app and blockchain technology to keep everything safe and secure. The more points you acquire you will have access to unique benefits and experiences that Starbucks and coffee lovers will enjoy. Some include a virtual espresso martini-making class, unique merchandise and artist collaborations, and the most exciting, exclusive events at Starbucks Reserve Roasteries or trips to Starbucks Hacienda Alsacia Coffee Farm in Costa Rica. All these can be yours with this fantastic new Starbucks Odyssey experience.
Web3 is no stranger to benefiting investors and early adopters; signing up at https://waitlist.starbucks.com/ will allow you to have a chance to receive an invite to be one of the first to experience Starbucks Odyssey. The ease of access Starbucks offers will bring attention to NFTs to millions of people all over the world. Take your morning coffee experience to new heights with Starbucks Odyssey, and who knows, you might be one of the lucky ones to experience the exclusive events.