What You Should Know About Meta’s New Social Media App, Threads

Instagram and Threads app logos seen on screens. Instagram Threads app is a micro blogging platform, developed by Facebook Meta. Stafford, United Kingdom, July 4, 2023

In the midst of recent Twitter outages and limitations imposed by Elon Musk, Meta’s latest offering, Threads, has made a notable entrance into the social media sphere. Launched by Facebook, Instagram, and WhatsApp-parent Meta, Threads is a text-based public conversation app that has garnered significant attention since its release. This article explores the key features of Threads, its similarities and differences to Twitter, the reactions it has elicited, and the challenges it faces, particularly in the European Union.

A Text-Based Conversation App

Threads, developed by the team behind Instagram, allows users to engage in text-based conversations within their Instagram accounts. With seamless integration between the two platforms, users can cross over their original usernames and followings. Boasting an astonishing 70 million sign-ups within two days, Threads has caught the attention of both users and Meta CEO Mark Zuckerberg.

The Functionality of Threads

Threads bear similarities to Twitter in terms of its user interface and basic features. Users can post, comment, like, repost, and share content on Instagram, Twitter, and other platforms. However, Threads currently lacks keyword searches and trending features, which are crucial for news organizations and professionals seeking real-time updates.

Elon Musk’s Reaction and Controversy

Initially responding with humor, Elon Musk’s stance on Threads took a turn when Twitter lawyer Alex Spiro threatened a lawsuit, alleging Meta’s use of former Twitter employees to develop Threads. However, Meta has clarified that none of the Threads engineering team members were former Twitter employees. The history of public challenges between Musk and Zuckerberg added an intriguing layer to the situation.

Challenges in the European Union

Threads faced delays in its release in the European Union due to regulatory compliance concerns. Meta intends to ensure compliance with the EU’s Digital Markets Act, which aims to regulate large online platforms, protect data privacy, and prevent anti-competitive practices. Additionally, the European Court of Justice supported Germany’s anti-cartel watchdog, which sought to curtail Meta’s data collection practices across Facebook, Instagram, and WhatsApp.
Threads has emerged as a promising player in the social media landscape, combining familiar features from Instagram and Twitter. Its early success highlights users’ interest in alternative platforms and the evolving dynamics of social media engagement. As Threads continues to evolve, addressing user demands and advertiser expectations will be crucial. However, compliance challenges in the European Union present an additional hurdle for Meta. The future of Threads will be shaped by its ability to navigate these complexities and carve out its unique space in the ever-evolving realm of social media.