Beyoncé’s long-awaited hair care line, Cécred, has finally hit the market, promising to strengthen, soothe, and protect hair from damage. The products are now available for purchase on the brand’s official website, cecred.com, fulfilling the Tuesday launch promise.
The comprehensive eight-piece collection includes a clarifying shampoo and scalp scrub, reconstructing treatment mask, hydrating shampoo, moisturizing deep conditioner, moisture-sealing lotion, nourishing hair oil, fermented rice and rose ritual treatment, and a unique “shaking vessel” designed to blend the ritual treatment.
Crafted with custom technology featuring bioactive keratin ferment, the products are priced between $30 and $52, catering to all hair types and textures.
In an exclusive interview with Essence magazine, the global icon shared her personal connection to the hair care line, emphasizing its significance beyond business.
“Cécred is a legacy project for me, deeply rooted in my ancestry,” she explained. “It transcends mere commerce. Hair embodies our lineage and family narrative. By harnessing proven ingredients and pioneering our proprietary technology, which is patent-pending, we’ve developed a universally effective line.”
Beyoncé is slated to grace the cover of Essence magazine’s March/April issue.
The “Texas Hold ‘Em” singer initially teased the launch of her hair care line on Instagram in May, reflecting on her upbringing in her mother’s hair salon and its profound impact.
“I witnessed firsthand how nurturing and celebrating hair can profoundly affect our spirits,” she reflected. “Observing my mother heal and serve countless women, I’ve absorbed invaluable lessons throughout my hair journey. Continuing her legacy has always been my dream, and I’m eager for you to experience what I’ve meticulously crafted.”
