Late last year, Pharrell Williams showcased his Louis Vuitton Men’s Pre-Fall 2024 collection in Hong Kong. This collection marked Pharrell’s second show as the creative director for the iconic French fashion house. During their time in Hong Kong, Louis Vuitton leveraged the city’s eclectic charm, renowned natural landscapes, and harborside skyline to enhance the narrative of the collection.
Ahead of the first drop of the Men’s Pre-Fall 2024 collection, Louis Vuitton has released its official campaign, shot entirely in Hong Kong. The campaign prominently features a nautical theme, blending maritime aesthetics with motifs inspired by Hong Kong. The collection highlights the “dandy mariner” with contemporary sailor hats paired with seafaring-inspired uniforms. The signature sailor “tar flap,” worn over the shoulders, is a defining element of the collection, appearing in suits, blazers, and varsity-style jackets.
The maritime influence is strong throughout, with pinstripes and relaxed tailoring leading the design. Pleated trousers and collared jackets are paired with new renditions of Louis Vuitton’s staple accessories, such as the Keepall bag. Sea blue tones dominate the collection, aligning with Louis Vuitton’s “Art of Travel” ethos.
The first drop of the Men’s Pre-Fall 2024 collection, initially debuted in Hong Kong last year, will officially launch worldwide on April 25.
