Chanel Kicks Off NYFW With Pop-Up Lucky Chance Diner in Brooklyn, New York


In an unexpected move that has the fashion world buzzing with excitement, Chanel, is dipping its toes into the restaurant scene. From September 8 to 10, Chanel will take over a classic diner in the heart of Williamsburg, Brooklyn, and transform it into the enchanting Lucky Chance Diner. This pop-up dining experience is part of the grand launch celebration for Chanel’s latest fragrance, Chance Eau Fraiche eau de parfum. This unique collaboration promises to be an unforgettable sensory journey, located at the corner of Wythe and North Street, at 225 Wythe Avenue.

The venue for this extraordinary event holds a special place in the history of Williamsburg. The space, formerly known as Wythe Diner from 1968 to 1988 and later the Cafe de la Esquina, has earned a cherished spot in the neighborhood’s lore. Now, it is set to be reborn as a Chanel wonderland for a few fleeting days. The diner’s classic metal exterior will undergo a magical transformation, awash in shades of pale mint and light pink, inspired by the alluring scent of Chance Eau Fraiche.

Chanel’s Chance Eau Fraiche, created by the renowned perfumer Olivier Polge, is a captivating addition to the Chance fragrance line that first graced the world in the early 2000s. Described as “a deeper interpretation of the floral-sparkling fragrance,” this new scent blends the warm notes of teak wood with the zesty freshness of citron, all resting upon a heart of delicate jasmine. As with all Chance fragrances, it comes in the iconic circular bottle that has become a symbol of timeless elegance.

Visitors to the Lucky Chance Diner are in for a treat beyond the culinary experience. Upon entering, guests can sit at a cozy booth and explore a menu unlike any other, one filled with Chanel’s finest perfumes. It is an interactive journey of discovery into the world of Chanel’s fragrances. 

For those seeking a more immersive experience, the back room holds surprises. A Chanel vending machine awaits, ready to dispense Chanel treasures, and lawn games promise moments of delight. Don’t forget to snap a photo alongside the human-sized perfume bottle for your Instagram feed. There’s even a window dedicated to dispensing perfume purchases, ensuring you can take a piece of Chanel’s magic home with you.

While the traditional diner fare of burgers and fries won’t be on the menu during this special event, guests can savor delightful treats like ice cream and small bites. As you enjoy these delectable offerings, take in the charming interior details, such as the double-C clock and napkin holders, all thoughtfully adorned with Chanel’s signature branding.

For those eager to embark on this extraordinary Chanel adventure, walk-in visitors are welcome. However, to secure your spot at the Lucky Chance Dinner, it’s advisable to book in advance through Chanel’s website. This ensures you will not miss out on this unique fusion of fashion, fragrance, and fine dining.