Dior Set to Release a Retro-Inspired Basketball Sneaker

Dior Set

The B57, a new retro ball propelled outline, had its debut appearance at the divulging of the French extravagance brand’s men’s spring 2024 assortment in Paris this June.

Designed by Kim Jones, the creative director of Dior Men, the brand’s latest sneaker is a fusion of the B27 style, initially introduced in 2020, and elements from the sportier B30 design, which was released a year later.

The resulting B57 sneaker model proudly displays the CD initials on its side, available in either Dior’s signature oblique jacquard fabric or leather. The leather high-tops come in a variety of colors, including gray, black, red, beige, and cream, some of which pay homage to the brand’s iconic color palette.

This launch marks the most recent addition to the brand’s men’s sneaker collection. In July, Dior Men unveiled the B33 sneakers in three distinct versions. The first boasts multi-colored mohair detailing on the upper sides, the second is adorned with the Dior Oblique motif, and the third is cloaked in denim as part of the brand’s Dior Tears capsule collection, in collaboration with Tremaine Emory of Denim Tears. Each sneaker is completed with the signature “Dior 30 Avenue Montaigne” on the heel in a shade of gray, the founding couturier’s iconic color.

What sets this release apart is Dior’s pioneering use of NFC technology embedded within the shoes. According to the brand, this popular authentication technology is discreetly placed in the sole of each right shoe, serving as an encrypted digital key for the footwear. When activated, the chip provides access to a personal and secure platform offering specialized services, as stated by Dior.