Merely a year ago, a mere 19 percent of the luxury automaker’s sales were attributed to electrified vehicles. While Ferrari’s inaugural electric vehicle remains in the pipeline, its hybrid fleet has already achieved remarkable success.
The last quarter saw hybrids contributing to more than half of the iconic brand’s sales, as reported by the Financial Times. This signifies a groundbreaking moment where the company’s electrically assisted models have eclipsed the sales of those solely reliant on conventional internal combustion engines.
Between July and September, Ferrari’s hybrid sports cars commanded a substantial 51 percent of its sales. This marks a notable advancement from the previous quarter, where electrified models accounted for 43 percent of sales, and a significant leap from the corresponding period last year, where a mere 19 percent of the vehicles sold benefited from at least one electric motor.
In 2013, Ferrari unveiled the LaFerrari, the company’s first hybrid. A decade later, the company boasts two hybrid model lines—the SF90 equipped with a V-8 engine and offered as a coupé or spider, and the 296, featuring a V-6 and available in both coupé and spider variants. Intriguingly, all mid-engine models from the company embrace electrification, while front-engine vehicles exclusively rely on gas-powered engines, including the recently unveiled Purosangue SUV.
Enthusiasts of electric propulsion can anticipate another addition to the Ferrari lineup shortly. Two years prior, the automaker unveiled its intention to reveal its maiden fully electric model in 2025, and indications suggest this plan remains intact.
The company has also promised that by the end of this decade, forty percent of its product line will switch to all-electric configurations. Nevertheless, there are no imminent plans to discontinue the sale of Ferrari vehicles powered by internal combustion engines, a decision driven by the brand’s awareness that certain clientele remains steadfastly opposed to such a shift.
Ferrari CEO Benedetto Vigna remarked on Thursday, “Some will shun electric cars entirely, while others may embrace both, and some might join the Ferrari family solely due to our electric offerings.”
Expect that the company’s gasoline-only vehicles won’t be making a quiet exit either. The Financial Times underscores the potential resurgence of combustion engine vehicles dominating Ferrari’s sales, thanks to the imminent launch of the Purosangue. The automaker anticipates the SUV will represent 20 percent of its production volume in the forthcoming years.
