Polestar, the electric vehicle (EV) brand that spun off from Volvo, has opened a new design studio in its hometown of Gothenburg, Sweden. The studio, which is named the “Polestar Precept” after the brand’s futuristic concept car, is the first of its kind for the brand and is dedicated solely to the creation of new Polestar’s models.
The studio, which spans over 3,000 square meters, features a range of design facilities, including clay modeling workshops, a virtual reality lab, and a color and trim area. The aim of the studio is to bring together designers, engineers, and technicians under one roof to create cars that embody Polestar’s brand values of sustainability, performance, and Scandinavian design.
One of the standout features of the Polestar Precept studio is its commitment to sustainability. The building is designed to be carbon-neutral, with features such as solar panels, a geothermal heating system, and a green roof that absorbs rainwater. This emphasis on sustainability extends to the design process, with the studio using recycled materials and minimizing waste wherever possible.
The studio’s location in Gothenburg is also significant. The city is known as the birthplace of Scandinavian design, with a reputation for minimalism, functionality, and natural materials. Polestar’s design philosophy is heavily influenced by these principles, with the aim of creating cars that are not only beautiful but also practical and sustainable.
The Polestar Precept studio’s opening coincided with the launch of the brand’s latest model, the Polestar 2. The all-electric fastback, which is aimed at the premium compact EV market, features a minimalist interior inspired by Scandinavian design. The car’s cabin is characterized by natural materials such as wood and textile, with a focus on sustainability and eco-friendliness.
The Polestar 2 is just the beginning for the brand, with several new models in the pipeline. The Polestar Precept studio’s dedicated design team will play a crucial role in bringing these new cars to life, with a focus on innovation, sustainability, and Scandinavian design.