Jen Alsehali, founder of ÂMÉ, transforms skincare by grounding her brand in a nature-aligned philosophy. Alsehali believes that aligning skincare routines with the natural rhythms of the seasons is a method to maintain balanced, healthy skin year-round.
The concept of seasonal skincare has gained attention as consumers shift toward health and wellness approaches that connect with nature. Recent market data shows that interest in natural beauty products rose 8% in 2023 alone, with an increased demand for personalized, season-sensitive regimens. “We shouldn’t treat our skin the same in July as we do in December,” Alsehali says. “Nature’s cycles impact our skin, and our routines should reflect that.”
Winter: Hydration and Barrier Strength
During colder months, humidity drops and indoor heating can leave skin dehydrated. Winter skincare aims to reinforce the skin’s natural barrier, which can become more susceptible to damage due to cold, dry air. ÂMÉ’s winter approach includes products formulated to boost hydration and maintain skin resilience against seasonal stressors, including products with hyaluronic acid and fatty acids to help replenish moisture.
Research published by the Journal of Dermatological Science has shown that the skin’s natural moisture barrier weakens in winter, contributing to dryness and irritation. To counteract this, ÂMÉ emphasizes formulas that protect and retain moisture. Alsehali notes, “When winter arrives, our skin needs more support, more layers of protection. It’s about fortifying rather than overloading it,” she explains.
ÂMÉ’s winter regimen includes a blend of nourishing oils and botanical extracts that focus on hydration and resilience. This approach offers an alternative to products that may overly strip or exfoliate the skin, appealing to consumers seeking gentle, effective ways to support their skin’s natural defenses during the colder months.
Spring: Renewal and Gentle Exfoliation
As temperatures rise and daylight extends, skin often benefits from a “spring cleaning” — a time to shed winter’s buildup and welcome a renewed, brighter complexion. With more exposure to environmental elements, including pollen, Alsehali’s spring products emphasize mild exfoliation and detoxification. This helps unclog pores and rejuvenate the skin, removing the accumulated dullness over winter.
ÂMÉ’s gentle exfoliating ingredients are chosen to avoid overstripping the skin, using natural enzymes and mild acids to support skin cell turnover without causing irritation. A report from the American Academy of Dermatology shows that seasonal changes, especially from winter to spring, often increase the skin’s need for renewal. In this transitional period, many find that exfoliation helps prevent seasonal breakouts while preparing the skin for warmer months.
Alsehali sees spring as a time to renew and reset skin’s condition. “Spring is about rejuvenation. It’s when we help the skin recover from winter’s impact and prepare it for sunnier days,” she shares. ÂMÉ’s inclusion of antioxidants in their spring lineup also supports the skin’s natural defenses against the season’s allergens and pollutants, helping users transition smoothly into the warmer months.
Summer: Light Protection and Hydration
With summer comes higher UV exposure and more frequent outdoor activity, requiring special skincare attention. Alsehali’s summer skincare approach at ÂMÉ focuses on lightweight hydration and UV protection, aiming to prevent sun damage while keeping the skin comfortably moisturized. Products in ÂMÉ’s summer line incorporate ingredients like hyaluronic acid for hydration without weight, along with antioxidant-rich botanicals that help protect against environmental stressors.
According to the Skin Cancer Foundation, prolonged sun exposure can lead to premature aging and increase the risk of skin conditions, highlighting SPF as a non-negotiable part of summer routines. Alsehali’s summer products, though not SPF-based, encourage users to layer sun protection over ÂMÉ’s lightweight, breathable hydrators. The goal is to keep skin refreshed and balanced, preventing the excess oil and clogged pores often accompanying the season’s heat.
Summer skincare in ÂMÉ’s philosophy is not about heavy formulas but promotes balancing moisture with lightweight layers. This philosophy resonates with consumers who prefer breathable products during the hotter months. By keeping skin hydrated and fortified against UV-related damage, ÂMÉ’s summer routine offers a protective yet light approach.
Fall: Preparing for Transition and Nourishment
Fall acts as a bridge between summer’s heat and winter’s chill, creating unique skincare needs. Alsehali views this season as an opportunity to repair any damage from summer while building a foundation for winter. ÂMÉ’s fall products emphasize nutrients that reinforce and prepare the skin, such as peptides and vitamins that support its overall health.
A 2022 study in Clinical, Cosmetic, and Investigational Dermatology indicated that fall is a crucial time for replenishing skin after summer’s sun exposure. ÂMÉ’s products for fall incorporate elements like gentle retinoids and nourishing moisturizers aimed at restoring skin’s resilience before winter sets in. “Fall is when we support skin’s transition and focus on strengthening it, so it’s ready to take on the colder months ahead,” Alsehali says.
Aligning with Nature: A Growing Trend in Skincare
Alsehali’s emphasis on seasonal skincare has earned ÂMÉ a distinctive place in the industry. This approach aligns with data showing that 68% of consumers are now interested in skincare that resonates with personal health goals and wellness practices.
For Alsehali and ÂMÉ, seasonal skincare is more than just a regimen; it is a philosophy that recognizes the interaction between natural environments and skin health. Consumers, especially those invested in clean beauty and wellness, are responding to her nature-aligned approach, showing a preference for products that change as their skin’s needs evolve throughout the year. Alsehali’s ÂMÉ offers a pathway to a deeper, seasonally aware beauty regimen that nurtures a balanced connection between skin and the environment.
