Louis Vuitton has made it official: the eagerly anticipated Cruise 2025 showcase is set to dazzle Barcelona on May 23rd, marking another chapter in the House’s ongoing partnership with the vibrant Catalan city. Adding to the excitement, Barcelona will also host the Louis Vuitton 37th America’s Cup, including the thrilling qualifying session slated for this summer.
For Louis Vuitton, the ‘Art of Travel’ is not just a motto but a deeply ingrained value, celebrated through its iconic shows held at prestigious venues worldwide. From Palm Springs to Niterói, Kyoto to more, the brand has a history of paying homage to art and local culture. While the exact venue for this year’s show in Barcelona remains under wraps, one can expect it to add another layer of historic significance to the city’s illustrious tapestry. The event promises to immerse guests and viewers in the vibrant energy of one of Europe’s most dynamic destinations.
Pietro Beccari, Chairman and CEO of Louis Vuitton, expressed his delight in collaborating with Barcelona, a city that shares the brand’s values deeply rooted in heritage and creativity. He emphasized the upcoming Cruise fashion show, curated by Women’s Artistic Director Nicolas Ghesquière, as well as the Louis Vuitton Cup and the 37th America’s Cup, as pivotal moments that underscore Louis Vuitton’s enduring bond with Barcelona and the wider Catalan region.
In addition to the Cruise show, Louis Vuitton will roll out the red carpet for the LV Cup and the 37th edition of the Louis Vuitton 37th America’s Cup Barcelona, hosting a series of events including hospitality, exhibitions, and cultural activations to welcome guests from around the globe. To complement the festivities, Louis Vuitton is gearing up to launch its much-anticipated City Guide for Barcelona, accompanied by a cultural pop-up kiosk and event. Collaborative efforts with the city also extend to educational programs aimed at nurturing creativity and design.
The roots of Louis Vuitton’s relationship with Barcelona trace back to the early 20th century when the Maison played a pivotal role in the 1929 Barcelona International Exhibition, showcasing the intersection of industry, art, and innovation. Since opening its first store in Spain in 1987, Louis Vuitton has left an indelible mark on the Catalan capital, with two flagship stores to its name. The brand’s presence extends to the Catalonia region, renowned for its rich leather craftsmanship, where Louis Vuitton established its first workshop in 1990, now boasting six leather goods workshops in Catalunya and employing over 1800 skilled artisans.
