In a groundbreaking collaboration, the esteemed luxury automaker, Mercedes-Benz, has joined forces with prominent Emirati real estate developer Binghatti Properties to embark on the construction of a lavish skyscraper.
Rising majestically over the city, the 65-story tower signifies the debut project of Mercedes-Benz’s innovative real estate venture: Mercedes-Benz Places. Nestled in Downtown Dubai with an imposing view of the iconic Burj Khalifa, this opulent edifice is set to soar to heights exceeding 1,100 feet.
Although specific details remain scant at this juncture, the press release discloses that Binghatti and Mercedes-Benz have been diligently crafting this visionary undertaking for over a year. The Dubai property will be an embodiment of Mercedes-Benz’s ‘Sensual Purity’ design philosophy, seamlessly integrating intelligent mobility solutions and cutting-edge smart home technologies. Further revelations are anticipated on January 24, 2024, during an elegant launch event in Dubai.
Britta Seeger, a board member of Mercedes-Benz Group AG, articulated, “With Mercedes-Benz Places in Dubai, we are transcending the automotive realm to craft extraordinary brand experiences. Partnering with Binghatti, who boasts extensive expertise in real estate development, is an ideal match for us. Our inaugural branded residential tower aims to establish a novel, coveted grounds that encapsulate our brand’s essence, providing our patrons with a sanctuary to arrive, unwind, and truly call home.”
Muhammed Binghatti, the CEO of Binghatti, expressed profound excitement, stating, “We are thrilled to collaborate with Mercedes-Benz, an iconic name, to actualize the world’s first Mercedes-Benz branded luxury residence. Mercedes-Benz Places in Dubai transcends being merely a real estate development; it is poised to prioritize community and mobility, setting a new benchmark for intelligent living.”