Netflix Collaborates With Nike To Bring Workouts To The Streaming Platform, Helping To Expand Its Customer Base

Nike x netflix

It is time to make New Year’s resolutions. For many, that means doubling down on health and fitness efforts to better themselves.

Netflix officially entered the fitness content market after announcing today that it will begin broadcasting Nike Training Club classes next week and will also begin producing content.

The streaming service will offer a total of 30 hours of training sessions. Programs that provide exercise for people of varying fitness levels are accessible on all Netflix subscriptions, in a variety of languages, and on all plans.

The first round of fitness classes will begin on December 30th and the second round will be released in early 2023. The first round will consist of a total of 45 episodes and include a feel-good fitness class, a HIIT and strength training series, a vinyasa yoga class, and a two-week core strength class.

Nike x netflix

For those who are unfamiliar with the Nike Training Club app, it is the sports brand’s in-house content service that offers people of various fitness levels, including weight training, yoga, and intense workouts supervised by Nike’s professional trainers. offers a variety of choices for Nike Training Club and is comparable to Peloton and Apple Fitness+ in some ways.

The streaming giant has yet to finalize the details of what content Netflix might create for fitness classes. However, people close to the cause suggest that Netflix will bring in several world-class athletes from various sports to rotate courses.

This move to delve into fitness content is another way Netflix is ​​expanding beyond its core offering of TV episodes and series. The company entered the gambling industry with the launch of Netflix Games.

It is important to note that Netflix has been releasing mindfulness and meditation material from Headspace for the last year. So it would not be the first time that they are releasing health-related content.