Pharrell Williams continues to push the boundaries of fashion with his innovative designs for Louis Vuitton. As the Creative Director, Williams has infused the brand with a fresh streetwear aesthetic, following in the footsteps of the late Virgil Abloh. Now, he embarks on a groundbreaking collaboration with Tyler, the Creator, marking their first venture into menswear together.
Their collaborative range breathes new life into Louis Vuitton’s iconic monogram, infusing it with vibrant hand-drawn motifs. The Craggy Monogram takes flight, adorning a range of pieces that echo Tyler’s jet-setting lifestyle. From luxurious €68,000 EUR Courrier Lozine 110 trunks to street-ready fleece jackets featuring grass-printed motifs, the collection is a fusion of high fashion and urban influence.
Sportswear elements abound, with nods to Tyler’s love for golf evident in the design details. Pastel yellow coats and wool aviator jackets add a touch of retro flair, while monogram headgear and pilot goggles complete the look. Quirky accessories, including collectible cereal bowls and cheeseboards, inject a playful twist, while waffle-shaped pouches with leather trimmings offer a delectable nod to French pastries.
The collection strikes a balance between preppy sophistication and urban edge, with tailored blazers, cable-knit jumpers, and pleated trousers exuding timeless elegance. Meanwhile, golf accessories such as club sets, protective covers, and Damier towels cater to the stylish sports enthusiast, completing the lineup with a touch of luxury.
In true Pharrell Williams fashion, this collaboration with Tyler, the Creator, pushes the boundaries of menswear, offering a fresh perspective on street style and sophistication. With its bold designs and playful accents, the Louis Vuitton range is set to captivate fashion enthusiasts and urban trendsetters alike.
