. “I have always believed that fine wine investment has a certain magic because every bottle tells a heritage story. Wine is more than a drink. More importantly, it’s an experience. I see wine as a timeless asset that blends tradition and modernity,” shares Michael Doerr, founder and chief executive officer (CEO) of Oeno Group, specialising in wine and whisky investment, trading, and collection management.
Integrated Model for Clients
Central to Oeno Group’s success is its integrated approach that combines investment opportunities, trading, and retail services. The company’s wine investment funds, meticulously curated by its team of experts, provide clients with a diversified entry point into the world of fine wine appreciation and potential returns.
Simultaneously, the company’s Oeno Trade platform facilitates real-time trading, inspiring liquidity and transparency in a market once shrouded in opacity. This platform boasts a mix of exclusive organic and biodynamic estates and a fine wine selection from world-renowned, sought-after wineries.
Notably, all wines on the trading platform are within their optimal drinking window. According to Doerr, this guarantees that the wines are fully enjoyed by its customers. “Nothing gives me more satisfaction than knowing our wine and whisky are enjoyed at dinner tables,” Doerr shares.
The London-based company’s retail arm, “Oeno House,” offers a comprehensive range of services tailored to the needs of collectors and enthusiasts. From sourcing rare and coveted vintages to providing storage facilities, Oeno Group has established itself as a one-stop destination for those seeking to build and preserve their wine collections.
Personalised Wine Portfolio Management
Another standout service is the company’s personalised wine portfolio management service. The company’s sommeliers, wine merchants, and investment analysts work closely with clients to create bespoke portfolios that align with individual preferences, risk profiles, and investment goals.
Oeno Group’s portfolio management service goes beyond mere curation. The company’s experts provide ongoing guidance and support, monitoring market trends, identifying potential opportunities, and making strategic recommendations to optimise each client’s portfolio.
Taking advantage of its global network and deep industry connections, Oeno Group provides its clients exclusive access to some of the rarest and most prestigious vintages—whether coveted Bordeaux first-growths or elusive Burgundian gems. “We are so confident that our sourcing capabilities are unparalleled. This way, collectors and investors alike can acquire the most sought-after bottles in the market,” Doerr remarks.
Authentication and Provenance Verification
Authenticity and provenance are paramount when it comes to wine. After all, the authentication and verification processes are both non-negotiable in alternative investments. Using technology and the expertise of its team, Oeno Group ensures that every bottle in its inventory is meticulously vetted, providing clients with the utmost confidence in the legitimacy and quality of their purchases.
“We go beyond mere visual inspection, of course. We also employ advanced techniques to check the authenticity of each bottle’s contents. This meticulous strategy protects our clients’ investments and gives them peace of mind that the wines they acquire are genuine and of the highest calibre,” explains Doerr.
Curated Tasting Events and Client Experiences
Beyond its core services, Oeno Group also boasts a range of curated tasting events and client experiences, such as intimate tastings led by renowned sommeliers, exclusive vineyard tours, and winemaker dinners. Through these educational yet enjoyable experiences, clients can gain a deeper appreciation for the art and craft of winemaking.
While other investment firms may leave individuals high and dry, Oeno Group helps any portfolio stay perfectly cellared. For seasoned collectors and curious newcomers alike, Oeno Group has demonstrated time and again that in fine wine investment, it is the vintage to beat. Truly, the company is not just raising the bar—it is raising the Bordeaux.
