The Georgian Hotel is a glaringly obvious landmark. With its oddball turquoise Art Deco front asking to be appreciated, the historic hotel makes a strong impression after being renovated. Even Los Angeles residents might be unaware that the structure has been dominating Santa Monica’s renowned Ocean Boulevard for 90 years since it seems to be spanking new.
The Georgian Hotel has had several transformations. When the Georgian Hotel was established in 1933 as the Georgian Hotel by a female hotelier named Rosamond Borde, notable Hollywood figures including Marilyn Monroe, Clark Gable, and the Kennedy family frequently stayed there. The property has been owned by several parties over the years as a three-star hotel, a senior living community, and an extended-stay hotel before founder and CEO of BLVD Hospitality Jon Blanchard purchased it in 2020. A few earlier projects by the L.A. business include The Hoxton in downtown Los Angeles, Soho Warehouse, and Ace Hotel Broadway.
Nicolo Rusconi, co-founder and president of BLVD Hospitality, told Robb Report that “all of our earlier projects were great, and we were capable of learning a great deal from innovators like Nick Jones of Soho House and Alex Calderwood of Ace Hotels, however the Georgian is our baby.” The brand, design concept, operations, and the whole hospitality experience are all under our control for the first time on this project.
We typically pass off the project to the brand after our prior hotel projects are finished. The finest execution of every single detail could be the thing that BLVD Hospitality does best. The facilities, restaurants, art, entertainment, and even the unique aroma are all meticulously thought out; the hospitality is instinctive and hands-on; the aesthetic is grounded in the property or L.A.’s past; and so on.
In order to realize its mission, BLVD collaborated with a number of well-known partners and top businesses: The volumes in each room were chosen by ARCANA’s creator Lee Kaplan from the private libraries of Christopher Isherwood, Joan Didion, and Eve Babitz. The artwork was meticulously chosen by Ubiquity Records’ Michael McFadden. You may listen to the vinyls Kevin Barry carefully chose on your room’s Victrola record player. Furthermore included are Harry Josh hair dryers, R+Co bathroom items and large-scale floral displays by Jean Pascal that are updated regularly.
When you leave your room, you’ll come across Gallery 33, a place that will highlight the arts and culture of the neighborhood by presenting creations by renowned, up-and-coming, and international artists. There will also be specially commissioned displays from historical and cultural organizations.
Recently, actress Sharon Stone made a television debut with Shedding, a Prelude. She also donated one of her paintings to the hotel, which is now on display in the lobby. Another spot you might appreciate is the library, which has a range of games and books as well as a space to relax at any time of day. But what really makes a hotel seem like a home is the interior decor. In conclusion, the new Art Deco design of The Hoxton is a magnificent homage to the glitz and refinement of vintage Hollywood. It is a remarkable masterpiece of contemporary interior design with its vibrant colors, elaborate patterns, and rich materials. Yet it is more than simply a stunning look; it pays homage to Los Angeles’ rich cultural heritage and acts as an ongoing reminder of the timeless allure of Art Deco. The Hoxton is the only place to stay if you’re seeking for a chic and opulent getaway in the middle of downtown Los Angeles.
