Chanel marked its triumphant comeback at the iconic Grand Palais Éphémère venue on October 3, unveiling Virginie Viard’s latest creations for Spring-Summer 2024 Ready-to-Wear. In an official statement released before the event, the renowned French fashion house announced:
Leading up to the highly anticipated reveal of Spring-Summer 2024, Chanel treated the fashion world to a cinematic teaser, skillfully directed by Inez & Vinoodh. These short, monochromatic clips feature the enchanting Rianne Van Rompaey, set against the picturesque backdrop of Villa Noailles, nestled in the heights of Hyères, in the South of France. In this homage to the art de vivre, Chanel effortlessly captures the free-spirited essence of the ’60s, evoking nostalgia for a time when creativity and freedom knew no bounds.
The collection showcased a wide array of styles, embodying the casual elegance of the French Riviera. The color palette of the SS24 collection is a jubilant celebration of vibrant hues, intermingling classic Chanel textures with black and white ensembles. And, of course, there’s pink. Multicolored bouclé, patchwork, and relaxed, flowing silhouettes exude an air of carefree sophistication. Denim two-piece outfits accentuate this laid-back attitude, while shades of pink and coral infuse a touch of subtle femininity. A sprinkle of sequin embellishments elevates the collection’s glamour quotient.
Models graced the runway in nautical stripes, simple flip-flops, and whimsical floral prints, paying stylish homage to the French Riviera’s fashion. Think beachwear with a touch of haute couture. Meanwhile, classic pink tweed two-piece suits embodied Chanel’s timeless elegance.
The runway also saw an array of bags to complement these summer-ready ensembles. Chanel’s offerings this season range from petite jewelry-inspired minaudières designed for evening wear to oversized shopper totes for relaxed days at the beach. This collection effortlessly combines laid-back chic with style and functionality.
The Classic Flap
A Chanel collection would be incomplete without the Classic Flap bag, and the Spring/Summer 2024 runway didn’t disappoint. Flap bags came in various sizes, from mini to medium, with no jumbos or maxis in sight. The double-flap bags in small and medium were presented in peach ombre effect leather, classic tweed, and bold patchwork sequins. A single-flap design graced the runway in floral and CC print fabric. Mini-flap bags were reimagined in metallic tweeds, striped sequins, and classic black.
The Wallet on Chain
The Wallet on Chain got a refresh for Spring-Summer 2024, now elevated with chain detailing, reminiscent of the ’90s Chanel vibes.
The Camera Bag
Lights, camera, action! Chanel introduced the new Camera bag as a fresh addition to the Spring-Summer 2023 collection. While Chanel has always been known for its iconic camera bags, this season brought a playful twist—a literal camera bag. Seen on the runway in classic black, beige, white, and bold red, this design exudes nostalgia. Featuring a timeless chain shoulder strap, the bag was showcased both crossbody and on the shoulder of runway models.
The Deauville Tote
The beloved Chanel Deauville tote received a summer-ready makeover, crafted from woven raffia with leather handles and chain shoulder straps. Presented in tri-color pastel pink, turquoise, and natural wicker, this latest offering is sure to be a crowd-pleaser. For those who prefer classic colorways, there’s also a black option.