Recently Coca-Cola company took some bold steps toward the future, as it has unveiled its latest and limited-edition flavor, named Coca-Cola Y3000 Zero Sugar.
This step has been proudly heralded as a collaborative effort between Artificial intelligence and human creativity, surprising to its customers what would be it future tastes and how will feel like
This intriguing concoction emerged from the fusion of AI-driven insights and input from dedicated soda enthusiasts. Vlad underscored the significance of melding human intelligence with AI, saying, “The ‘Real Magic’ brand platform celebrates unexpected connections that make the ordinary extraordinary, so we intentionally brought human intelligence and AI together to create an uplifting expression of what Coca-Cola envisions for tomorrow.”
Beyond its unique flavor profile, Coca-Cola Y3000 Zero Sugar boasts a visually striking design that embraces a futuristic aesthetic. With a silver base adorned with violet, magenta, and cyan details, this design not only “showcases liquid in a morphing, evolving state” but also communicates a message of positivity about the future while symbolizing the profound human connections that will define our planet in the years to come.
For those eager to taste the future, Coca-Cola Y3000 Zero Sugar will be available for a limited time in select regions, including the United States, Canada, China, Europe, and Africa. What’s more, to enhance the futuristic experience, customers can simply scan a QR code on the packaging, which grants access to the Coca-Cola Creations Hub. Within this innovative hub, they can utilize the custom Y3000 AI Cam to apply filters to their pictures and visualize a future reality.
Oana Vlad summed it up eloquently, “The role of every drop is to leverage the latest, most advanced technologies and cultural trends to create novel experiences.” After embracing Augmented Reality last year, Coca-Cola is now fully embracing the power of AI, continuing to expand the company’s capabilities in this exciting space. Coca-Cola Creations is forging new pathways to deepen engagement with existing fans and even win over those who may not have considered the brand before. Coca-Cola Y3000 Zero Sugar is not just a beverage; it’s a glimpse into a future where innovation and connectivity reign supreme
