The 116 year old, legendary Italian brand Lancia just unveiled a new logo and concept car. It’s is an Italian car manufacturer and a subsidiary of FCA Italy S.p.A., which is currently a Stellantis division, and was founded back in 1906 by Vincenzo Lancia.
At its Design Day this week, Lancia displayed a work of floating art that featured a contemporary take on its T-shaped grille and circular lighting that were inspired by its rallying icon, the Lancia Stratos. The launch of Pu+Ra zero design concept is the styling inspiration for the brands future vehicles. Its name (Pu+Ra) comes from combining the words pure and radical.
The designers intention is to blend the soft smooth elements from the Aurelia and Flamenia models with the harder more angular elements of the Stratos and Delta. Lancia plans to introduce a new model every two years starting in 2024. By 2028 the brand plans only to offer only electric vehicles. It also plans to initially be sold in four countries including Italy, France, Germany, and the UK and later on open 100 new showrooms all over Europe and introduce a system that supports online sales.