JBW Introduces The Limited Edition Reserve Iridescent Echelon

An original timepiece for original people. Introducing the latest release in JBW’s ultra-limited RESERVE series: the classic Echelon fabricated in a luminous Iridescent colorway with a stunning exposition caseback displaying the RONDA Swiss movement and encrusted with 162 natural diamonds. With its transformative hue and iconic tonneau shape, the Iridescent Echelon RESERVE is at once avant-garde and playfully alluring, overstated yet unpretentious.

JBW Reserve Irridescent Echelon

The 41 MM case draws eyes to the wrist with oversized screws, a dramatically printless dial, and 8 green-treated diamonds set at 12H. The mesmerizing oil slick effect is achieved through a PVD plating process which gives each watch dial a completely unique face, taking the piece from limited edition to one-of-a-kind.

No two Echelon RESERVE watches are exactly alike in their chameleonic colors. Hidden gold details on the bracelet and caseback complement the bold colorway and allow the timepiece to shine from within, an idea which we’ve carried over into the storage box, which features a hidden gold foil.

JBW Reserve Echelon Iridescent

This exclusive RESERVE drop releases on June 3, with the first 200 orders shipping immediately accompanied by a product book and individually numbered gold plaque. After that, reservations will be available as a pre-order while supplies last.

The Echelon Iridescent, priced at $1,095 USD will be produced once and forever archived – becoming another colorful innovation in design and craftsmanship by JBW watches. Sign-up to reserve yours now.

JBW Reserve Irridescent Echelon

About the JBW Reserve Program

A number reserved for you, and only you. RESERVE releases are ultra limited edition, made once and archived forever. The RESERVE series encompasses JBW’s most experimental and innovative design projects – extraordinary timepieces which are distinctly modern yet classically luxurious.

Upon making a reservation, customers are assigned a number that is individually engraved to the case side of the watch, marking the owners of a singular style piece.

“RESERVE was born out of a desire to step out of the boundaries. To design a timepiece and shopping experience never seen before by JBW, one that shifts the power of exclusivity into the hands of our clients. Our Echelon RESERVE buyers get first access to this ultra-limited edition project. They’ll be the first customers in and the only customers who come out with this timepiece — made once and never produced again. Thank you to our JBW team and customers for being a part of this history-making journey.”

–– CEO Amir Meghani

About JBW

JBW creates timepieces for a new generation of watch enthusiasts and style risk-takers. Launched in 2008 by siblings Amir and Shabeena Meghani, the third generation of their family in the watch business, JBW has set over 17 million jewels over the course of its 12 year history.

Driven by the vision of newly appointed creative director Hance Taplin, the Dallas-based brand is disrupting the luxury watch market with expressive and accessible pieces for the bold consumer. With a commitment to craftsmanship, a tightly edited range of collections, uncompromising quality standards, and limited production, JBW strives to produce watches that maintain their value over time and prove to be a meaningful personal investment.