Rebel in luxury, Matthew J. Jones, is conquering the world of jewelry on his own terms with jewelry brand MJJ Exclusive.
Established in 2012, MJJ Exclusive have launched their first collection that has been in development for nearly a decade – creating some of the most innovative designs in the industry, pushing the boundaries of traditional jewelry brands. Founder Matthew James Jones, the rebel in luxury, and his team are inspired by high fashion brands, with their sights set on changing the blueprint of luxury through the brand’s unique designs and creations.
After working with thousands of sports stars and A-List celebrities over the last 10 years, MJJ Exclusive are proud to unveil their very own collection, selling over £1 million worth in the first month alone. The capsule collection includes an assortment of chains, bracelets, rings, and earrings in modern yet timeless designs. Although somewhat edgy in it’s brand essence, MJJ Exclusive’s jewelry remains elegant in the use of the finest metals and stones with contemporary designs. For one example, the “Channel Ring Baguette” contains a row of channel set onyx black baguettes complemented with two parallel eternity rows of round black diamonds. Inside, the Channel Ring features the brand’s signature MJJ Exclusive internal caging that draws light through for maximum shine. As if that attention to detail was not enough, the outside edge of the ring is finished with a repeating brand monogram MJJ logo engraved in alternating orientations. From every angle, the ring exudes an inimitable avant-garde style characterized across MJJ Exclusive’s fashion-forward collection.
For MJJ Exclusive, anything is possible. Playing with some of the most precious jewels and metals on earth, they inject their own sense of style and artistry into each piece of jewelry that they create.
With their top 50 clients worth more than a combined £1 billion, MJJ Exclusive create jewelry for the highest level of UHNWIs, from best-selling musicians like Rudimental, to Hollywood actors and football’s biggest superstars including Europe’s best all-round striker Luis Suarez who plays for Atlético Madrid, or Marcus Rashford MBE. The desires of each client are infused in every piece, merging the brand’s DNA with the clients vision to create one-of-a-kind jewelry. Each client’s requirements and even their initials are built into the design, from concept to reality.
2021 saw the expansion of MJJ Exclusive’s collection into ladies jewelry, featuring a full range of customizable high-end jewelry, continuing the bold and rebellious designs, with unique colorful creations infused into bespoke pendants, diamond and sapphire encrusted rings, earrings, chains and bracelets.
MJJ Exclusive is also responsible for creating some of the most luxurious and exuberant engagement rings, with their fresh take on traditional classics. Some of the brand’s showcase pieces include emerald cut diamonds adorned with over 10cts of round brilliant cut diamonds. All engagement rings are crafted in 18ct gold or platinum, and feature only the highest quality natural diamonds. Adding a special MJJ Exclusive touch, each engagement ring is set within the band with a highly-prized pink diamond as one of the hallmarks of quality, it being one of the rarest naturally occurring diamonds.
Their bespoke offering for ladies fine jewelry knows no boundaries and comes with the same rebellious MJJ Exclusive design. Roberto Firmino recently came to MJJ Exclusive to commission a stunningly unique 18ct gold crown fit for a queen, adorned with diamond baguettes and rubies, for his beautiful wife, Larissa Pereira. The three dimensional ornate crown design goes beyond the pendant to the bail itself, in a heart shape filled with rubies.
When not creating new collection pieces, MJJ Exclusive are busy commissioning special 1/1 projects, such as taking on the challenge of transforming rare and valuable timepieces – whether it’s adding 80 cts of sapphires to Arsenal Captain Pierre-Emerick Aubameyang’s watch, or engraving a Datejust by hand. No challenge is too big. Commissioned for Auba, the incredible sapphire & gemstone customization featured above contains over 350 individual precious stones set in a rainbow gradient formation to create a truly jaw-dropping masterpiece. This mesmerizing display of colors and craftsmanship can also be found throughout MJJ Exclusive own jewelry collection, with rainbow sapphire tennis bracelets and rings, contrasted by full black iterations featuring all black diamonds set in black rhodium plated gold.
Each custom creation is delivered sealed inside airtight packaging within a bespoke armoured casing – in fact, the packaging alone deserves a place on the catwalks of high-fashion shows.
Every MJJ Exclusive creation is a game changer, from the brand’s £100k luxury bespoke safes, to 25 matching customised celebratory watches for the entire Inter Milan squad.
Since their launch, MJJ Exclusive have been under the radar, working quietly away with the biggest sports stars and celebrities in the land. They are now making themselves known to the rest of the world through their bold and unapologetic approach to fine jewelry.
Growing up surrounded by sports stars, Jones has always been an avid follower of fashion, and his ambition has always been set high. Now, he is on a mission to create the biggest jewelry brand on the planet, taking on traditional behemoths of luxury.
Relentless hard work and innovation, pushing the boundaries of luxury and with high aspirations, Jones and his team have now achieved over £22 million in sales as an independently owned business, setting themselves up to be the next biggest thing in high jewelry and fashion, but on their own terms.