Lamborghini’s Lanzador: A Paradigm Shift Towards Electrifying Power

Lamborghini's Lanzador

When Ferruccio Lamborghini established his automotive empire in 1963, he didn’t embark with the flamboyant supercars that define Lamborghinis today, adorned with iconic vertically hinged doors and roaring V12 engines.

The pioneer, also a tractor builder and ex-Italian Royal Air Force mechanic, commenced with the 350GTV concept, succeeded by the production-ready 350 GT. Crafted by Carrozzeria Touring of Milan, the 350 GT was a grand tourer featuring a two-seater coupe design, ample storage for a weekend getaway, and a departure from the competitive race tracks—an offering of comfort for highway journeys.

Fast forward six decades, and Lamborghini returns to its roots with the Lanzador, an electric grand tourer unveiled in Monterey, California. This unveiling marks Lamborghini’s initial step into an all-electric era and resembles the visionary aspects of the 350GTV, providing a glimpse into the future.

Described as an “Ultra GT,” the Lanzador follows the legacy of its predecessor, being a practical grand tourer ideal for daily use and extended trips, steering away from flamboyant displays and occasional track days.

Different from its ancestor, the Lanzador boasts increased ground clearance and a 2+2 seating arrangement. It doesn’t resemble a full-size SUV like the Lamborghini Urus, nor does it emulate the asphalt-grazing supercars such as the Huracan or hybrid Revuelto. Similar to many modern electric cars, the battery placement lifts its design, transforming the low-profile exotic car into something more pragmatic yet striking.

Innovative Design

Lamborghini refers to the Lanzador’s design as “spaceship-inspired,” showcasing the brand’s unmistakable authenticity. The exterior sports angular and muscular aesthetics, seemingly poised for re-entry into Earth’s atmosphere. The concept flaunts massive 23-inch wheels designed to reduce turbulence and enhance range, encapsulating Lamborghini’s distinct style.

Presented at Monterey Car Week to WIRED, the concept draws design elements from iconic predecessors like the Sesto Elemento, Murciélago, and Countach LPI 800-4. Standing at 59 inches tall, approximately 6 inches shorter than the Urus SUV, and featuring an extremely shallow glasshouse, the Lanzador exudes a striking profile.

Performance and Power

Underneath its sharp exterior, the Lanzador houses a dual-motor drivetrain, boasting permanent all-wheel-drive and a staggering peak power output of over 1 megawatt, equivalent to 1,341 horsepower—thus marking it as the most potent Lamborghini to date, by a significant margin.

The dual-motor system offers electric torque vectoring at the rear axle, ensuring dynamic cornering behavior, allowing the car to elegantly drift out of corners during aggressive acceleration.

While specifics like battery capacity, voltage, and range remain undisclosed due to this being a concept car slated for release several years from now, Lamborghini predicts its first mass-produced EV to debut in 2028.

Stay tuned for Lamborghini’s electrifying journey as they seek to deliver driving excitement without the auditory theatrics of traditional engines, presenting a new era of automotive innovation.