The allure of the new Travis Scott x Air Jordan 1 Low golf shoes is so intense that a store in London has adopted an unconventional approach to thwart resellers. The limited-edition Nike Jordan 1 Low Travis Scotts are highly exclusive, and to ensure they don’t end up in the hands of resellers, Trendygolf, a British golf store, has devised a distinctive requirement: potential buyers must drive a golf ball a whopping 200 yards in just two attempts (150 yards for female customers). While this might pose a substantial challenge for non-golfers, seasoned golfers should find it within their capabilities.
According to Fortune, the retailer is organizing a raffle-based launch, with 72 fortunate participants gaining the opportunity to purchase these coveted shoes at an “exclusive London venue” this Friday. Once the location is disclosed, the only barrier separating participants from their dream shoes is their golfing prowess. In the event of a successful raffle win and a stroke of luck, the sneakers can be obtained for $188.60. Each of the 72 participants will have two attempts to drive the golf ball beyond 200 yards. Falling short of this distance will result in leaving empty-handed, as the press release states, “This method ensures that the shoes are purchased by golfers rather than by resellers.”
The internet’s response has been a mix of amusement and diverse reactions. A Twitter user remarked, “This is a brilliant idea, although even the average reseller should be able to drive a ball 200 yards.” Another query surfaced, “What about golfing resellers?” Some users commended the innovative solution, asserting, “A great approach to address the issue uniquely. There might be simpler solutions, but at least this is a start to reward true fans.”
Chris Collick, the head of content and marketing at Trendygolf, informed Fortune that this strategy safeguards the sneakers from falling into the hands of customers with ulterior motives. “It ensures the shoes aren’t sold to resellers. We’re confident they will at least be owned by a golfer who can actually play,” he explained. Adding a personal touch, he mentioned, “I had heart surgery just four weeks ago, and I believe I could still hit the ball 200 yards, even in recovery.”
The Travis Scott x Air Jordan 1 Low in the olive colorway is truly iconic. It features a new outsole with an elevated traditional tread pattern for enhanced turf grip. The design is further enriched with a Phantom green tongue label adorned with the Jordan Golf logo. Additionally, the shoe incorporates Cactus Jack motifs and a reversed leather swoosh. These coveted sneakers will be available for nearly $200.