Superstar Beyoncé is once again making headlines for her new partnership with Peloton. The fitness company most known for their exercise bike with virtual instructors is making moves to further engage their current audiences and new demographics while celebrating Homecoming season. Both Peloton and Beyoncé recognize the power of music to influence, and what better way than to help the community become the best version of themselves? Themed workout experiences across multiple categories will be available via the Peloton app as part of the partnership. They will also be gifting Peloton memberships to students at 10 HBCU’s (Historically Black Colleges and Universities), inspiring the youth to be active and celebrate Homecoming together virtually. Cited from Peloton, this special content is also accessible on the Peloton App, which anyone can try for free via a 30-day trial period.