Dyson Launches New Beauty Lab “officially” expands to Miami with the opening of the Dyson Beauty Lab on Saks Fifth Avenue Bal Harbor. The shop-in-shop concept marks the brand’s first beauty lab partnership with longtime retail partner Saks.
After his huge success on TikTok, where they racked up over 2.5 billion views on the #Dyson hashtag, the Dyson Airwrap and other popular tools have become home beauty products.
Guests can fully enjoy the grisly Dyson experience by stepping into the new hair salon in Saks at Bal Harbor, which relies heavily on Dyson tools.
The lab is equipped with a washbasin and two hairdressing stations. Guests can have their hair styled by a Dyson stylist using his legendary Airwrap multi-styler, Coral straightener, or Super Sonic Hair dryer.
You can also attend a complimentary in-person product demonstration without an appointment. You can even buy all the hard-to-find Dyson hair care tech, especially this holiday season.
“For us, experience is important. said Jordan Saxemard, Senior Vice President of Marketing, at Dyson America.
Dyson recognizes the importance of creating meaningful and personal experiences, which is why Dyson has opened Demo stores and Beauty labs in New York, San Francisco, Toronto, London, Milan, and beyond.