Hugo Boss Transforms Popular NYC Italian Eatery into a Fashionable Dining Experience

Renowned German fashion label Hugo Boss, celebrated for its impeccable tailoring, has joined forces with New York City’s A Pasta Bar to introduce an exciting dining concept that seamlessly blends cuisine, fashion, and libations.

Nestled in the fashionable SoHo district, this restaurant promises an authentic Italian culinary experience while showcasing the sophistication of Hugo Boss tailoring through innovative cocktails, exquisite dishes, and an exclusive line of clothing.

Stephan Born, President and CEO of Hugo Boss Americas, expressed his enthusiasm, stating, “Fashion and food pair up really well together when executed authentically. Collaborating with a distinguished brand in the restaurant space like A Pasta Bar offers us an opportunity to serve fans of both brands in a fun and non-traditional way.”

The venue has undergone a stylish makeover, enveloped in the classic Boss colors of camel, black, and white. Monochromatic “A. x BOSS” logos grace the napkins, coasters, aprons, and limited-edition merchandise available for purchase at the restaurant during the next three months.

To celebrate this partnership, A Pasta Bar’s mixologist Yaz Saloom has crafted a selection of innovative cocktails. The signature drink, aptly named “Be Your Own Boss,” combines clarified milk punch with Spanish brandy, black tea, fresh orange and lime juice, and your choice of rum, mezcal, or tequila—allowing you to take charge of your spirits. Additionally, a rotating lineup of limited-edition libations will be available.

While the menu may not feature “Boss” dishes, it boasts a collection of beloved Italian favorites, including tagliatelle al tartufo, tonnarelli cacio e pepe, and a housemade Burrata that is expertly served tableside. Diners can also opt for a pasta tasting experience to savor noodles not typically found on the regular menu.

Hugo Boss currently operates over 400 stores worldwide, but this collaboration marks the fashion giant’s inaugural venture into the American restaurant scene. Perhaps, a Hugo Boss steakhouse could be in the cards for the future.

This unique dining experience is set to run from August through October, and reservations can be made from Monday to Wednesday through Resy. For further details, visit A Pasta Bar’s website or Instagram page.