Louis Vuitton Spring-Summer 2024 Men’s Collection, curated by Pharrell Williams, marked a significant moment in the brand’s history. The event not only introduced Williams as the new Men’s Creative Director but also bid farewell to the previous artistic director, Virgil Abloh. Symbolizing a transition and new beginnings, the collection showcased the essence of Louis Vuitton’s evolution.
Pharrell Williams, the multi-talented producer and designer, presented his debut menswear collection for Louis Vuitton in Paris. The high-profile event attracted numerous celebrities, including Beyoncé, Jay-Z, Zendaya, Lewis Hamilton, and A$AP Ferg. Among the many notable fashion moments, one particular highlight was the attention-grabbing sunglasses worn by Williams himself.
Pharrell Williams, known for his hit song “Happy,” showcased a pair of exclusive Tiffany & Co. sunglasses. These unique shades were meticulously crafted using 18-karat yellow gold and adorned with over 20 carats of baguette diamonds, as reported by GQ. The teardrop-shaped frames pointed upwards, while the lenses featured a sleek jet black design. These luxurious sunglasses perfectly complemented Williams’ ensemble, which consisted of a leather suit in pixelated green, tan, and black tones resembling camouflage.
In his fashion show on the historic Pont Neuf bridge in Paris, Williams presented a collection that tells his personal story. The show highlights the connection between Paris and Virginia, Williams’ hometown, and pays tribute to his time at Princess Anne High School and his career in the fashion industry. By combining American varsity jackets with Parisian craftsmanship, the collection represents the impact of transformative experiences and the merging of different influences.
In Williams’ fashion show, various concepts and designs unfolded, revealing different chapters of his story. One notable creation is “Damoflage,” which combines Louis Vuitton’s heritage Damier pattern with camouflage, as a tribute to Williams’ friends in Paris. This pattern is featured on accessories, workwear, denim, and furs, reflecting the outdoor aesthetics of camouflage. Coats, bags, and other pieces are embellished with landscape motifs and the iconic Louis Vuitton flower pattern, adding depth and blending styles seamlessly. The collection also incorporates dandy-inspired tailored silhouettes, capturing the essence of self-expression and sartorialism. Classic suiting receives a modern twist with pearl and crystal adornments. Parisian and traditional influences shine through collarless tunics and workwear-inspired jackets, while shorts and boxy trousers introduce a playful approach to volume.
Louis Vuitton has introduced a new culture known as LVERS, which embodies warmth, well-being, and inclusivity. This culture serves as a connection among individuals worldwide who appreciate the Maison’s fundamental principles of discernment, savoir-faire, and iconic elements. Louis Vuitton’s meticulous attention to detail in every aspect, ranging from techniques and materials to buttons and zippers, showcases the brand’s rich heritage and unwavering dedication to love and craftsmanship.
