Saks Fifth Avenue Redefines Luxury in Beverly Hills with Its New Flagship

In a bid to redefine luxury shopping in Beverly Hills, Saks Fifth Avenue has unveiled its new women’s store on Wilshire Boulevard, aiming to set a new standard in opulent retail experiences. The grand opening on February 8, 2024, introduced a six-level shopping haven spanning approximately 130,000 square feet. The meticulously curated space showcases a comprehensive array of women’s designer ready-to-wear, shoes, handbags, jewelry, beauty, and accessories. This revamped establishment signifies a pivotal moment for Saks Fifth Avenue as it reinforces its stature as the premier destination for luxury fashion on the West Coast.

Larry Bruce, President of Saks Fifth Avenue stores, expresses pride in elevating the benchmark for luxury shopping in Beverly Hills. Emphasizing personalized service and top-tier experiences, Saks Fifth Avenue endeavors to reshape its West Coast flagship into a lifestyle-oriented retail sanctuary. The enduring bond with the dynamic Beverly Hills community spanning eight decades underscores the brand’s dedication to delivering an elevated luxury shopping ethos.

Central to the new establishment is the expanded Fifth Avenue Club, an oasis for bespoke shopping and styling encounters. Boasting 15 lavish private styling suites and a team of seasoned Saks Stylists, the Fifth Avenue Club promises unparalleled service in an intimately tailored ambiance. Guests can revel in curated wardrobe selections while relishing breathtaking vistas of the Hollywood Hills from the exclusive outdoor terrace.

The store offers an array of luxury amenities and experiences, including by-appointment beauty treatments, Returns and Buy Online, Pick Up In Store services, and a secluded jewelry viewing room complemented by a concealed bar. Customers can indulge in beverage service throughout the store, with QR codes conveniently facilitating access to California-inspired cocktails and wines on each floor.

Saks Fifth Avenue’s new women’s store in Beverly Hills showcases a meticulously curated collection of luxury women’s fashion and beauty, with a strong emphasis on designer ready-to-wear, shoes, and jewelry. The second floor presents limited edition and one-of-a-kind pieces from esteemed jewelry brands, while the third and fourth floors feature designer collections from premier luxury labels. Collaborating with leading luxury fashion houses, the store dedicates significant boutique spaces to each house, including Dior, Gucci, Louis Vuitton, and CHANEL.

The store’s design, helmed by the Saks Fifth Avenue Store Planning and Design team in collaboration with Arcadis, pays homage to the building’s heritage while encapsulating Saks Fifth Avenue’s distinctive brand essence. Highlights include vendor-designed shops dispersed throughout the store, a majestic Regency-style marble staircase, and artful fixtures that cultivate a visually captivating shopping ambiance.

Tracy Margolies, Chief Merchandising Officer at Saks, asserts, “We have crafted the quintessential luxury shopping destination in Beverly Hills.” She adds, “Our reimagined women’s store offers a meticulously curated array of luxury women’s fashion and beauty, accompanied by world-class services. With a premier selection of women’s ready-to-wear, jewelry, and accessories from the most coveted luxury brands, we have forged an exclusive experience tailored to the discerning Beverly Hills clientele, reaffirming Saks Fifth Avenue’s status as a fashion arbiter.”

Undoubtedly, Saks Fifth Avenue’s new women’s store in Beverly Hills epitomizes the brand’s dedication to delivering an unrivaled luxury shopping encounter.