Once indigenous to every professional encounter, business cards seemingly crashed upon the Digital Age scrap heap, ricocheting between the calculator and the rolodex, perhaps.
That was until artful finishings, clever designs, upgraded material options, and endless industry-suggestive contours came spitting out the ends of digital printing presses like machine-gun fire. Not so much a conveyer of name and phone number anymore, but brand builders screaming luxury, opulence, success, achievement, and “do business with me!”
Cards even come in engraved metal, ready to weaponize, kind of like a pistol whipping. Just kidding. When you max out at 3.5” x 2”, you draw blood only in the figurative sense.
Business cards may feature animation, a flip or two to different images, such as BEFORE/AFTER pictures or a tri-product exhibit. For only thousands more, a 2.5-square-inch LCD screen is attached inside a folding card that can play up to five minutes of video.
To the delight of the trendy, clear and semi-clear plastic business cards replicate miniature smart-phones, ringtones not included but QR codes plausible and maybe a magnetic stripe. But a smartphone look is just one design genre appealing on plastic.
Foil, a brilliantly shiny alternative to ink, can be applied to some thicknesses of plastic and most paper card stock. If you rotate your wrist just right, you may match the gold foil of your business card with that of your Rolodex when extending your card to an innocent recipient.
Ultra violet light is used in business card production to create a spot of raised surface achieving a sense of depth or even a 3D appearance. Old-time embossing and debossing are still utilized as well.
Die cutting can create any configuration imaginable within the 3.5 x 2 framework, even a comb shape suitable for eyebrows and mustaches, or a gem razor, a house loved by realtors, a truck, car, airplane, football, or shape of any sort.
Paper thickness starts with the traditional 14pt but more than triples to a robust 50pt, with applied finishes of matte, glossy, or with a silk lamination that not only feels smooth but is also water proof. Some paper creates a texture that allows it to claim construction of wool, cotton, cork, pulp, bamboo or linen – even though they’re really all paper.
In quantities of a half-thousand, expect to invest from $1 to $5 per card for those on plastic, metal, or featuring a special finish.
A company such as Inkgility provides endless options of business cards as part of its end-to-end marketing services – from logos to business loans, and online marketing to direct mail, or web development to content creation.
If you need to know more, I’ll give you my card.
Check out Ink Gility to find your own innovative marketing solution!